McDill creates new look for Monterey Pasta Company
December 2003 [Salinas, CA] - Monterey Pasta Company announces shipment of their gourmet pastas and sauces in new packaging to retail accounts nationwide. McDill Associates, a Northern California-based integrated marketing communications agency, teamed with Monterey Pasta to design and market the 25 SKU line of fresh pastas and sauces. The structure and graphics of the packaging is unique to the category, and creates a visual impact on the retail shelves.

Jim Williams, CEO of Monterey Pasta explains, “Traditionally, packaging in our category has been very technology driven, and consisted of simple labels affixed to a plastic package. This new package is designed to both strengthen our brand recognition and reinforce our positioning as a premium quality product. Most importantly, we’ve also designed the package with the consumer in mind. Our photography emphasizes appetite appeal, and the package highlights key product benefits to the consumer to generate point-of-sale purchases.”

Melissa McDill, CEO of McDill Associates reiterated the importance of the new packaging by saying, “We are thrilled to be a part of this re-launch for Monterey Pasta. Their fresh products are unparalleled in their category and now the packaging will reflect its premium quality.”

In almost 3 decades of operation, McDill associates has evolved into an integrated marketing communications agency with unmatched expertise in refrigerated foods. Along the way, McDill has earned more than 100 industry honors including multiple National Telly, American Advertising Federation National ADDY, and Produce Business Marketing Excellence awards.