McDill Wins 2007 Produce Business Marketing Excellence Award
October 2007 [Soquel, CA] – Produce Business has recently announced that McDill Associates is honored with a 2007 Marketing Excellence Award for its client, Capurro Farms. McDill set out to position Capurro as an industry leader with a brand update and new, consumer-friendly packaging. The brand revamp includes rich colors and beautiful illustrations to evoke the box labels of yesteryear. It also communicates Capurro’s rich history and commitment to quality.

The new packaging McDill developed with Capurro is convenient, environmentally-friendly and promotes a stronger image of food safety in response to the needs of today’s fresh consumer. The material used for Capurro’s packaging is 100% degradable and allows consumers to clearly identify and view the product. The brand and packaging have been extremely well-received by retailers and consumers alike.

Kevin Murphy, President of Capurro Farms said, “McDill understands what it takes to reach our trade and consumer markets. Their branding and packaging work has helped us secure our position in the market and expand our customer base. Customer satisfaction and sales have increased as a direct result of our partnership with McDill."

About McDill
Throughout their 25 years of business McDill Associates has proven to be a true local company with national recognition. Over the years the agency has earned more than 100 coveted industry awards including National Telly awards, Produce Business Marketing Excellence awards, the Food Marketing Institute Top 10 New Products recognition, and several American Advertising Federations National and Regional ADDY awards.