All posts by Lisa Hansen

Pure Flavor Rebrand: Project Spotlight

A Lifestyle Brand…In Fresh Produce?! When we took on the Pure Flavor rebrand project, the challenge was a really juicy one—to create a lifestyle brand. The idea was that this leading greenhouse grower wanted to promote more than just it’s high quality, trusted fresh vegetables. This special company is forward-thinking enough to promote a healthy…

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Highlights from Expo West 2018

It never ceases to amaze us how much Expo West grows each year. 2018 brought an awesome focus on Hot Products with an extra day dedicated to emerging brands and new disruptors. Other than the trends we expected (think plant-based, functional, protein bars and healthier snacks)—there were a few things worth noticing. Watch the video…

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2018 Trade Shows: It’s Your Year

While some of us are just warming up to 2018, others are well into the zone of making this the best year yet for trade show events. And with shows in every industry more competitive than ever, it’s critical to ensure a solid game plan is planned, executed and measured. From new product launches and…

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2017 Awards – Year in Review

As tempting as it is, we managed to not post every award that came through the McDill doors in 2017. But as we look ahead to 2018, it’s nice to know we made marks for our clients this year. And we’re exceptionally proud that most of these awards were for our favorite type of work:…

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Rethinking Your Packaging: NOW is the Time!

After years of developing packaging for brands in retail grocers — we’ve seen first-hand how critical an effective design can be. With the a rapidly changing market of discerning consumers, packaging design has never been more critical. We could rattle off hundreds of reasons why now is the time to rethink your brand’s packaging ……

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SnackWell’s: Been There Done That

SnackWell's Devil's Food Rebrand

The SnackWell’s brand has seen quite an evolution over the years. From the iconic brand in the 80’s to that tribal tattoo vibe in the 90’s, SnackWell’s has been there and done that. So when the McDill team was approached to bring it into the era of “free from” ingredient statements for a “family friendly”…

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Epic Brand Departure

Group shot of Martinelli's fruit juice products

When you’ve spent 100 years building a brand that embodies your generations of family business and a commitment to premium quality—you don’t take deviating from it lightly. And trust us, when we approached Martinelli’s to consider working with us, there was a lot of persuading to do. They had never worked with an outside agency,…

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New Business Developer: A Day In The Life

You may be wondering, what does a day in the life of a new business developer look like? Lets just say that all you can plan for is the unexpected… From caffeine to conference calls, creative reviews to finalized proposals, gossip blogs to spur-of-the-moment brainstorms, our very own Lisa Hansen reveals what the new biz hustle…

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