All posts by McDill Associates

Remembering Melissa McDill

Melissa McDill, Founder of McDill Associates

Founder of McDill Associates & Marketing Trailblazer Melissa “Missy” McDill, Founder and President of McDill Associates, passed away peacefully at home with family on Monday, May 18. She will be remembered as a larger than life spirit who loved dancing, travel, art and laughter. A native of Salinas, CA, Missy established McDill Associates in the…

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Thinking Ahead to End of Year Wins

The human nature of a marketer is to turn a challenge into an opportunity. So while times are tough now, we see potential end of year wins for brands who can plan ahead with their marketing. Some things we’ve been thinking about… Hungry for Good For all the bad news we’ve been exposed to lately,…

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A Fresh Summit to Remember

Leading up to the Produce Marketing Association’s Fresh Summit trade show each year is always an exciting time here at McDill. 2019 was certainly no exception and it’s leaving us feeling like it’s one for the memory book.   A Cosmic Launch A major highlight was our trade launch of the Cosmic Crisp® apple. We…

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Triple Gold & Best in Show ADDY Wins

It’s that time of year again, awards season. And for us, the ADDY Awards are like our Oscar night. We get dressed up, we head “over the hill” to downtown San Jose and we rub elbows with the much-more-slick agencies that serve Silicon Valley. As you can imagine, all agencies participating in the ADDYs do…

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