BCOWW

Savvy Branding

PROJECT:

Develop messaging, branding, collateral and packaging for a Home Goods Manufacturer (BCOWW) and its products.

PROCESS:

Develop corporate messaging, positioning and tagline
Create corporate collateral andwebsite to identify the umbrella brand
Establish product branding,messaging, packaging and merchandising for key items

RESULTS:

The branding, messaging and packaging developed for BCOWW’s Lounge Lizard product was credited with earning its distribution at Bed, Bath & Beyond.

“With an ever-growing product line and multiple sub-segments, we have relied on McDill as an efficient resource. Their unique ability to present strategic thinking with design concepts in relation to how it all fits into our overall brand position is key for us. Plus, they bring a deep understanding of print and labeling requirements which adds significant value to our partnership.”

— Tracy Russell, Director of Marketing, Back to Nature

“McDill has been a longtime go-to strategic and creative team for my clients. Together we’ve worked on numerous successful projects. Their web development services have been key for growing companies that need efficient yet flexible sites that can evolve as their business does. Website and beyond, I would highly recommend McDill as a trusted marketing partner."

— Phil Gruszka, CEO, Gruszka Consulting

“From content to design concepts, McDill has brought consistently solid results that have elevated our marketing and helped set us apart. It’s great to know we can rely on a team that can seamlessly jump in to our business and generate effective strategies and materials.”

— Lindsey Roberts, Marketing Manager, Monterey Mushrooms/Amycel

“The campaign that McDill developed for our SunPatiens flowers successfully elevated our presence in the industry at a time that was critical to maintain brand leadership. They helped us hone in our key messages, and effectively deliver them to our key customer base. We’ve had really positive feedback to the campaign—including an award from a major trade publication for the marketing efforts and product performance."

— Alecia Troy, (former) Marketing Manager, Sakata Seeds

“I can reply on the McDill team for strategic thinking and consistently exceptional creative. Their work on the Cosmic Crisp® launch has been invaluable to building a differentiated brand that’s gaining the momentum we need to move the needle.”

— Kathryn Grandy, Director of Marketing, Proprietary Variety Management

"The McDill team has consistently impressed us not only with their design work, but their attention to detail when it comes to packaging. By working with McDill, we are more efficient in getting new products to market."

— Joey Brennan, Marketing Manager, Pyure Organic

"I brought the Plaid team a product concept and they built a brand that was acquired in less than 12 months. There is no other group that has the strategic and creative accumen."

— Shawn Shevlin, Director of Marketing & Operations, SolDaze Snacks