KALIROY

Online Engagement
  • Kailiroy, McDill Associates, Digital Media, Design, Marketing, Creative, Imagery

Project:

Develop B2B website for leading tomato importer.

Process:

  • Collaboratively evaluate messaging and content strategy
  • Assist with imagery direction and selection
  • Develop trade-focused video as key element of content
  • Create connection to online traceability tool
  • Integrate CMS (content management system) to ensure ease of in-house edits

Results:

New website has proved to be critical in the support of Kaliroy’s larger marketing efforts and positioning in the market. Visitors enjoy an effective experience and the company is pleased with the elevation of its online presence.