MONTEREY PASTA COMPANY

Powered Packaging

Project:

Develop packaging strategy and designs for Monterey Pasta Company club and retail products (over 30 items in all) for a relaunch that supports its brand positioning.

Process:

  • Develop unique structure for both club and retail lines that allowed for a bigger billboard of messages
  • Create master package design templates for multiple line extensions
  • Develop substantial photography library for packaging as well as other sales and marketing materials
  • Support Monterey Pasta Co’s aggressive product pipeline with ongoing marketing strategy and design work
  • Create packaging process and proofing system for internal team
  • Participate in press checks and quality assurance programs to ensure color accuracy and cost efficiencies
  • Develop supporting campaign concepts, point of sale and additional assets to promote products to trade and consumer audiences

Results:

The packaging relaunch effectively gained new customers and distribution points. Results within the first month of conversion reflected a 21% increase in sales from the prior year.