Packaging development for various divisions of SunOpta, from product naming and brand development to package design, photography and line extensions.
- Beginning with the development and successful launch of SunOpta’s OE Energy drink which involved naming, brand development, package design and marketing support — McDill was identified as a key creative resource by multiple divisions of SunOpta
- Create retail and club package concepts for new items are developed and shown to potential buyers
- Shoot custom photography for a variety of items for specific package designs
- Produce line extensions and work with print vendors on client’s behalf on a variety of packaging from Tetra Pak boxes and master cartons to juice cartons and frozen fruit bags
- Support marketing team with addition strategies, collateral ideas and online recommendations