The human nature of a marketer is to turn a challenge into an opportunity. So while times are tough now, we see potential end of year wins for brands who can plan ahead with their marketing. Some things we’ve been thinking about… Hungry for Good For all the bad news we’ve been exposed to lately,…
Gluten-Free & Delicious?! We’ll be the judge of that. We will be the first to admit that when Katz Bakery called us to talk about their gluten-free frozen desserts, we were intrigued. We’ve certainly seen the rise of gluten-free products go from trend to category staple so it’s not like we were surprised… But we…
After years of developing packaging for brands in retail grocers — we’ve seen first-hand how critical an effective design can be. With the a rapidly changing market of discerning consumers, packaging design has never been more critical. We could rattle off hundreds of reasons why now is the time to rethink your brand’s packaging ……
It was another record-breaking year at ExpoWest! From on-trend flavors and formats, to cool cause marketing and the use of VR — we loved a lot of what we saw. Check out some of the highlights in our video! Let us help you stand out at your next trade show. Contact us to learn more!
The SnackWell’s brand has seen quite an evolution over the years. From the iconic brand in the 80’s to that tribal tattoo vibe in the 90’s, SnackWell’s has been there and done that. So when the McDill team was approached to bring it into the era of “free from” ingredient statements for a “family friendly”…
In a world where technology is ever evolving it’s quite common for an error message or website issue to come up. It usually happens like this: a customer sends you an email complaining or just giving you a heads up – they were looking for something or trying to purchase something and they got an…
Macro photography is the act of taking pictures of small things. Easy enough, right? Just point your camera at something small and snap a shot? Not quite. Achieving a pleasing image of a small subject usually requires a lens specific to that job. It’s called a macro lens kids, and it will make your photos,…
Over the past few years and couple of kids, I have become an Honestly Huge fan of the Honest Company. Why? As a marketer and a mom—my top 5: 1) Top Notch Quality Let’s be honest – there’s just a plain lack of quality products out there. From diapers to my new fave cleaner, I’ve been…
Urban Outfitters is a hotbed for millennial package design ideas. On a recent trip to San Diego I took some time to observe their product’s aesthetics and the ways they sought to influence and appeal to that very specific demographic. From pomades and beard shampoos to replacement record player needles, here’s a few items that screamed loudest to the…
In this day and age it’s difficult to overstate the importance of engaging, custom imagery on your company’s social media platforms (not to mention other marketing!), and there’s no shortage of tools to help keep your content aesthetically appealing and clickable. But do-it-yourself content creators is not what this article is about. More and more, companies…