Category Archives: What’s In

A Fresh Summit to Remember

Leading up to the Produce Marketing Association’s Fresh Summit trade show each year is always an exciting time here at McDill. 2019 was certainly no exception and it’s leaving us feeling like it’s one for the memory book.   A Cosmic Launch A major highlight was our trade launch of the Cosmic Crisp® apple. We…

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VIDEO: 5 Packaging Makeovers in 50 Seconds

Of all the types of projects we work on, a package revamp just might be our very favorite. Maybe it’s because we love dissecting every inch of each panel. Or maybe it’s because we truly understand how critical it is to build a brand. Honestly, it’s probably because we’re just suckers for a really good…

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Triple Gold & Best in Show ADDY Wins

It’s that time of year again, awards season. And for us, the ADDY Awards are like our Oscar night. We get dressed up, we head “over the hill” to downtown San Jose and we rub elbows with the much-more-slick agencies that serve Silicon Valley. As you can imagine, all agencies participating in the ADDYs do…

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5 Reasons You Can’t Afford to Miss BrandStorm 2019

BrandStorm is a project of the United Fresh Produce Marketing & Merchandising Council, where produce marketers, both green and seasoned, come together under one cloud. The fourth annual BrandStorm is a few short weeks away! Here are five reasons you can’t afford to miss this highly energized, marketing focused conference hosted by United Fresh.  1 …

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McDillPhoto.com : New Photo Site!

No matter what type of purchase decision we’re faced with, we all shop with our eyes. This makes imagery a critical investment to any company, brand, service or product. It’s tempting to take the DIY approach—but there’s a time and a place to trust professionals. The award-winning team behind McDill Photography can be trusted to…

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Pure Flavor Rebrand: Project Spotlight

A Lifestyle Brand…In Fresh Produce?! When we took on the Pure Flavor rebrand project, the challenge was a really juicy one—to create a lifestyle brand. The idea was that this leading greenhouse grower wanted to promote more than just it’s high quality, trusted fresh vegetables. This special company is forward-thinking enough to promote a healthy…

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