New Leaf Community Markets

Compelling Campaigns, Savvy Branding
  • New Leaf Community Markets Advertisement
  • New Leaf Community Markets Store Signage
  • New Leaf Community Markets Styleguide

In advance of opening a new location, local retailers New Leaf Market tapped McDill for a campaign theme and creative assets for their internal team to work with. After honing on a “Where Good Vibes Grow” tagline, we created a brand guide with layout concepts, custom illustrations and a font and color palette. We also gave key insights into messaging for the new store to ensure the good vibes resonate with the local community.