Founder of McDill Associates & Marketing Trailblazer
Melissa “Missy” McDill, Founder and President of McDill Associates, passed away peacefully at home with family on Monday, May 18. She will be remembered as a larger than life spirit who loved dancing, travel, art and laughter. A native of Salinas, CA, Missy established McDill Associates in the 1970s to serve the marketing needs of companies in various industries. Armed with a BFA from California College of the Arts and natural business savvy, Melissa was at the forefront of agriculture marketing, helping to build some of the largest brands in their formative years.
Sustaining a successful woman-owned business in the small town of Soquel, CA was important to Missy. She loved raising her son with her husband in a tight knit community that values nature, creativity and giving back. As one of six kids, Melissa was always surrounded by family and treated many that she knew as extended family. Outside of family and business, Missy was known as a powerhouse philanthropist. She was deeply involved with Jacob’s Heart Children’s Cancer Support Services, serving as Board President for several years. Her nonprofit work has benefitted countless local families who have children with cancer.
McDill brought exceptional creativity, strategic thinking and heart to everything she did. She was a pioneer in the produce industry at a time when there were not many women, and mentored many others. Always thinking ahead, a few of her noted accomplishments include developing the idea for value added produce snack packs for kids, coining the term “Triple Washed” and inventing the first refrigerated footed bowl. To help fresh produce compete against salty snacks during the Superbowl in the 90’s, she gave Grimmway Farms the idea for carrot chips.
Her leadership earned hundreds of design and marketing awards for McDill’s clients over the years, including Tanimura & Antle, California Giant Berry Company, Martinelli’s, SnackWells, Duda Farm Fresh Foods, Sakata Seeds and others. More recently, she was focused on the agency’s clients in the natural foods category, the rebrand of Pink Lady® and the global launch of Cosmic Crisp® apples.
Missy has built a dedicated and talented staff and client base over the past 40 years. McDill Associates will continue under the direction of Executive Vice President Lisa Hansen (18 years with McDill Associates) and board oversight by Julie McDill (over 25 years with McDill Associates).
She is survived by her husband Bill Gurmin and son McCoy McDill-Gurmin (wife Effie); sisters Debbi McDill, Julie McDill (Larry), Laurie Leslie (Jim); brothers John McDill (George) and Budj McDill (Becky); stepchildren Tiffany Keith (Tim), Torre Gurmin (Jen); and grandchildren Matt, Justina, Lila, and Ace, and numerous nephews and nieces. The family will be holding a celebration of life to honor her memory at a date that is yet to be decided, given the current state of affairs. In lieu of flowers, they ask that you consider making a donation in her memory to Jacob’s Heart Children’s Cancer Support Services.