It’s that time of year again, awards season. And for us, the ADDY Awards are like our Oscar night. We get dressed up, we head “over the hill” to downtown San Jose and we rub elbows with the much-more-slick agencies that serve Silicon Valley.
As you can imagine, all agencies participating in the ADDYs do some really great work. This year was no exception! Clearly, budgets have loosened up and high tech is ready to have a little more fun with their marketing.
2019 marks the first year of really putting McDill’s new agency division, Plaid Cannabiz Marketing, into the spotlight. After three years of building up Plaid, our 30+ years of agricultural marketing expertise is really paying off for the agency — and our clients — in the cannabis industry. So it felt right to enter our favorite cannabis projects into the ADDYs this year. But we had no idea how it go over.
Needless to say it was downright thrilling to be among such talent and earn 3 Gold ADDY awards AND a Best in Show! These wins are extra gratifying.